Q: Why was Serum 30 formulated with both L-Ascorbic Acid USP and Et-VC®?
A: This potent blend of two types of Vitamin C ensures maximum product stability and tolerance while providing maximum protection, brightening and anti-aging benefits.
• L-Ascorbic Acid USP is the purest, most potent and bio-available form of Vitamin C. It provides powerful antioxidant protection, neutralizes free radicals, brightens the skin, stimulates collagen production and reduces the appearance of fine lines and wrinkles.
• 3-O Ethyl Ascorbic Acid (Et-VC®) is a stable derivative of pure Vitamin C with effective penetration due to its ethyl-ester form. It is renowned for its powerful brightening effects, anti-inflammatory properties and gentleness.
Q: Who should use Serum 30? Is it only meant for skin with visible hyperpimentation?
A: Serum 30 is for anyone looking to protect, brighten, and improve their skin, not just those with visible hyperpigmentation. Its high-potency hybrid Vitamin C formula defends against daily environmental damage while delivering powerful brightening benefits.
That said, it’s especially ideal for those struggling with moderate to severe hyperpigmentation, as it works deeply to reduce discoloration and prevent future pigment formation.
Q: How long does a bottle of Serum 30 last?
A: With twice daily use of 2-3 drops per application, a bottle will last approximately 3-4 months. For maximum efficacy, we recommend the product be used within 6 months after opening. It is important to note that due to the high level of pure and potent L-Ascorbic Acid USP in the formula, it is normal for the formula to yellow over time due to air and light exposure. This natural color change does not substantially affect the product's efficacy. Should your serum turn an orange/deep amber, it is best to replace the product. To maximize product shelf life, store your serum at room temperature and ensure the dropper cap is tightly sealed after each use.
Q: Can Serum 30 be used with retinol?
A: Yes, Serum 30 is suitable to use within the same daily skincare routine as retinol.
Due to the fact that Serum 30 has a low pH and retinol is most effective at a higher pH we recommend using one of the following three strategies for maximum results:
1. Wait at least 30 minutes after applying Serum 30 before applying your Retinol
2. Use Serum 30 in the morning and Retinol in the evening
3. Use Serum 30 and Retinol on alternating evenings
Q: When & how should I apply Serum 30?
A: Serum can be used both morning and night. For optimal results, apply twice daily as part of your skincare routine.
Although some prefer applying serums directly from the dropper, to prevent potential contamination, we recommend dispensing 2 to 3 drops of Serum 30 into your palm and using fingertips to apply a thin layer to face, neck, chest, and back of hands as desired. A general rule to follow when layering products is to apply them from thinnest to thickest texture.
Q: Is Serum 30 safe to use after professional procedures?
A: Yes, Serum 30 is suitable to use as soon as one day post non-ablative procedures. Always consult with a physician or provider for individualized post-procedure care.
